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Cuz Baby You’re a Firework

19 May 2016 by Ami Richter 0 Comments

Come on let your colors burst!

We started Lug on the concept of bring color to travel.  Did you know we didn’t have black or brown in our line for the first couple of seasons? It’s true, and we’ve tried to stay true to our mantra of “live life in color”. To us it means so much more than just fabric swatches.  It means live with an open mind, see the world, be free and don’t be afraid to beat to your own drum.

I love the saying “be a fruit loop in a world full of cheerios”.

You’re original, cannot be replaced.

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Ami Richter

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Creative Director / Co-Founder of Lug.

Ami Richter

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